POOLaide Webinar: Promoting Aquatics on Instagram

POOLaide Webinar: Promoting Aquatics on Instagram

Presentation by Paul Macias, Farmers Branch Aquatic Center
Originally aired April 8, 2020

If you're not using Instagram to promote your aquatic facility and programming, now is the time to start! Follow along for tips & strategies how to grow engagement and enthusiasm in your community through this easy, innovative, and FREE social media platform. 

Presentation Slides

Paul Macias
Paul graduated from Metropolitan State University of Denver with a Bachelor’s in U.S. History and Minor in Recreation Services. In Spring 2016 he graduated from the University Illinois with a Master’s in Recreation, Tourism and Management. He started his career in Aquatics in 1998 in Colorado. He moved to the Dallas-Fort Worth area in 2012. He is currently the Aquatics Manager at the City of Farmers Branch (Texas).

Show Notes

00:00 early start - webinar hangout with Katie Crysdale, Lakeview Aquatic Consultants Ltd. 

26:25 Welcome

27:46 Introducing Paul Macias, Farmers Branch Aquatic Center

29:46 Presentation

1:07:10 End of Presentation

1:07:30 Q & A with Paul 

1:30:00 Wrap Up & Announcements

Links/Sources Discussed 

Lakeview Aquatic Consultants (Instagram)

Lakeview Aquatic Consultants (Facebook)

Lakeview Aquatic Consultants Newsletter Signup

Rory's Story Cubes

Uno Card Game

Uno Splash Waterproof Game

Dos Splash Waterproof Game

Spot it! Waterproof

Hoyle Waterproof Clear Playing Cards

Yoga Dice

Takeaway Gourmet (Regina, SK) - the cheese store Instagram account that inspired Katie to start the Lakeview Aquatic Consultants Instagram

Farmers Branch Aquatic Center (website)

Farmers Branch Aquatic Center (Instagram)

Monday, April 6 webinar recording & show notes

Certified Pool Operator (CPO) training online with Katie 
(Lakeview Aquatic Consultants)

Not mentioned: Katie learned a lot about Instagram for her business from listening to The Goal Digger Podcast

"Traffic Jam" Instagram Post (Farmers Branch Aquatic Center)

Raising the Flag in Iwo Jima (WWII)

V-J Day in Times Square (WWII)

Miracle on Ice (1980 Olympics)

Editing apps Paul recommends (if not linked, go to your phone's app store) -

"Ribbit Reading" Instagram Post (Farmers Branch Aquatic Center)

Resources shared by webinar participants in group chat box - 

There are many free social media calendars/templates you can download for free from Google.

"Senior Shoutout" Instagram Post (Farmers Branch Aquatic Center)

Acqua Pole

Hoppy Hour event (Farmers Branch Aquatic Center)

Elf on a Shelf Instagram Post (Farmers Branch Aquatic Center) 

Christmas card Instagram Post (Farmers Branch Aquatic Center)

Weird Holidays Calendar 2020 

POOLaide Webinars Networking Directory

Other great aquatic Instagram accounts from Katie & webinar chat box - 

Lakeview Aquatic Consultants 

Royal Life Saving Australia 

City of Dublin Aquatic Staff 

USA Swimming

City of Mississauga Recreation

Upton Hill Regional Park 

NOVA Parks

Baylor Campus Recreation

Troy Family Aquatic Center

ABC first aid + aquatics

Round Rock Lifeguards 

Lifeguard Austin


Hurst Aquatics Staff 

Rigby's Aquatic Team

Abbey's Hope 

North Shore Lifeguard Association 

Pima County Aquatics 

One More Wave 

Swim Angelfish

Farmers Branch Aquatic Center 

Royal Life Saving Western Australia

New Braunfels Aquatics

Huntington Beach Lifeguards

Surf Lifesaving Queensland

Navarre Beach Lifeguards

Please Wear It 


Chandler Lifeguards

Aquatics Tribe

Lifeguards Without Borders

SJA Water Patrol

National Drowning Prevention Alliance

Ready, Set, Swim Foundation

Aqua Essence Swim Academy

US Lifesaving Association

Vancouver Lifeguard Association

Royal Life Saving Society India

Lifesaving Sport Canada

Northern Water Smart Manitoba

Royal Life Saving Society Commonwealth

Lifesaving Society Canada

Lifesaving Society BC & Yukon

Canada Lifesaver

Lifesaving Society Ontario

Lifesaving Society Saskatchewan

Lifesaving Society Manitoba 

Ottawa Area Lifesaving Society

Lifesaving Society Alberta & NWT


For the complete POOLaide webinar schedule, please click here.

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