POOLaide Webinar: Promoting Aquatics on Instagram
Presentation by Paul Macias, Farmers Branch Aquatic Center
Originally aired April 8, 2020
If you're not using Instagram to promote your aquatic facility and programming, now is the time to start! Follow along for tips & strategies how to grow engagement and enthusiasm in your community through this easy, innovative, and FREE social media platform.
Paul Macias
Paul graduated from Metropolitan State University of Denver with a Bachelor’s in U.S. History and Minor in Recreation Services. In Spring 2016 he graduated from the University Illinois with a Master’s in Recreation, Tourism and Management. He started his career in Aquatics in 1998 in Colorado. He moved to the Dallas-Fort Worth area in 2012. He is currently the Aquatics Manager at the City of Farmers Branch (Texas).
Show Notes
00:00 early start - webinar hangout with Katie Crysdale, Lakeview Aquatic Consultants Ltd.
27:46 Introducing Paul Macias, Farmers Branch Aquatic Center
29:46 Presentation
1:07:10 End of Presentation
1:07:30 Q & A with Paul
1:30:00 Wrap Up & Announcements
Links/Sources Discussed
Lakeview Aquatic Consultants (Instagram)
Lakeview Aquatic Consultants (Facebook)
Lakeview Aquatic Consultants Newsletter Signup
Hoyle Waterproof Clear Playing Cards
Takeaway Gourmet (Regina, SK) - the cheese store Instagram account that inspired Katie to start the Lakeview Aquatic Consultants Instagram
Farmers Branch Aquatic Center (website)
Farmers Branch Aquatic Center (Instagram)
Monday, April 6 webinar recording & show notes
Certified Pool Operator (CPO) training online with Katie
(Lakeview Aquatic Consultants)
Not mentioned: Katie learned a lot about Instagram for her business from listening to The Goal Digger Podcast
"Traffic Jam" Instagram Post (Farmers Branch Aquatic Center)
Raising the Flag in Iwo Jima (WWII)
V-J Day in Times Square (WWII)
Miracle on Ice (1980 Olympics)
Editing apps Paul recommends (if not linked, go to your phone's app store) -
- Font Candy +
- Photo Lab
- Layout
- Boomerang
- Moments (discontinued)
- iMovie
- GoPro
- Hyperlapse for Instagram (Apple only)
- Repost for Instagram
"Ribbit Reading" Instagram Post (Farmers Branch Aquatic Center)
Resources shared by webinar participants in group chat box -
There are many free social media calendars/templates you can download for free from Google.
"Senior Shoutout" Instagram Post (Farmers Branch Aquatic Center)
Hoppy Hour event (Farmers Branch Aquatic Center)
Elf on a Shelf Instagram Post (Farmers Branch Aquatic Center)
Christmas card Instagram Post (Farmers Branch Aquatic Center)
POOLaide Webinars Networking Directory
Other great aquatic Instagram accounts from Katie & webinar chat box -
City of Mississauga Recreation
Upton Hill Regional Park
NOVA Parks
Hurst Aquatics Staff
Rigby's Aquatic Team
North Shore Lifeguard Association
Royal Life Saving Western Australia
National Drowning Prevention Alliance
Vancouver Lifeguard Association
Royal Life Saving Society India
Royal Life Saving Society Commonwealth
Lifesaving Society Saskatchewan
Ottawa Area Lifesaving Society
Lifesaving Society Alberta & NWT
For the complete POOLaide webinar schedule, please click here.
